Press Release: April 2013
New EU labelling regulations for goods take effect at the beginning of September. The demand is for greater transparency for consumers. SANITIZED AG provides concrete support.
The mandatory EU labelling requirements, which take effect in fall 2013, increase transparency and address a growing interest among consumers for background information about the products they purchase. At SANITIZED AG, we have gone much further than just examining the legal aspects of the new BPR guidelines. Our marketing experts see an opportunity for customer clarification and thus greater consumer loyalty, and they have developed contemporary and manageable marketing tools. For example, relevant information about a hygiene function is available using a QR code or via the SANITIZED AG website. Customers thus can get additional certainty about their buying decision.
The BPR changes affect new goods, which have been launched on the market in the EU member states. Sanitized® products have always fulfilled point one of these reforms, namely the exclusive use of officially approved substances. The second change concerns the explicit labelling of goods with biocidal features, which must be declared accordingly in the future. SANITIZED AG will provide all of the detailed information its customers and licensees require. Appropriate advertising material, including hangtags, has been specially developed for this purpose.