1998-02

6.13 Liquid lines

Inside Cosmetics, January 1998

An important innovation is liquid soap. Once again, consumers have been slow to accept the concept, but about 54% of households now use a liquid soap, with 72% of those using it in the kitchen and a growing 43% in the bathroom. The first liquid brands were positioned as mass-market products and were not compatible with the more luxurious ranges on offer for the bathroom. This has changed, now that more companies have moved into the sector. For example, Elida Faberg´e has brought out a liquid soap with Lux branding, claimed to contain gentle cleansers, perfume and moisturisers.

Within the liquid soap market - worth £28 million in the UK in 1996 - anti-bacterial products are showing the fastest growth. They represent some £ 14m-worth of sales. Cussons has positioned its liquid soap Carex as 'antibacterial but moisturising'. Colgate, too, is capitalising on the interest in germ-fighting. Building on the success of Palmolive Softwash liquid wash, the company has brought out an antibacterial variant. Palmolive predicts its newcomer will push the brand up to number three in the liquid-soap market within a year.

6.12 Clear dry deodorant stick from Colgate-Palmolive

Inside Cosmetics, January 1998

Colgate-Palmolive has a new clear dry deodorant formula offering antibacterial odour protection. Aimed at young males (ages 15-29), the new Speed Stick Ultimate is claimed to kill odour causing germs, and delivers 24hr protection against sweat and odour. It also glides on clear, smooth and dry without white residue. Launched on the US market, the product is available in four masculin scents: Northern Ice, Cool Spice, Act Fresh, Sport Talc and Unscented. Promotion, started in November, included advertising on television, along with special purchase coupons and and extensive sampling. Speed Stick is a market leader in the US with a 40% share of the male stick segment. (source A.C. Nielsen Co.

6.11 Yves Rocher has taken over US based Stanhome

Soap, Perfumery, Cosmetics: January 1998

Yves Rocher has taken over US based Stanhome Direct Selling for an undisclosed amount. Stanhome currently employs 60,000 people and its 1996 turnover amounted to FFr 1.3 bn.

6.10 Carson has bought A & J Cosmetics

Soap, Perfumery, Cosmetics: January 1998

The south African haircare company Carson has bought A & J Cosmetics for Rand 53.5 million. A & J Cosmetics sells cosmetics into the ethnic market.

5.16 Automotive paints revive Kansai's sales

Asian Chemical News, January 1998

Paints and coatings sales by Kansai Paints grew by 3.4% to 339,000 t during the 1996/97 financial year. Sales proceeds were also better than in the previous year, having risen by 4.3% which gave rise to a figure of 162.6 billion Yen. The operating result was 6.8 billion Yen, a markedly better figure than the 4.1 billion Yen posted the previous year. Net profits also improved, rising from 2.3 billion to 3.0 billion Yen. Whereas the standard automotive paints sector enjoyed a marked sales revival initiated by the weakness of the Yen and the associated cheaper exports of Japanese cars, other divisions hardly achieved any improvement over the previous year. The decorative sector fell back from the record result of the previous year and sales of marine paints and heavy-duty corrosion protection coatings also declined. Only the makers of industrial coatings posted a slight plus. Japan's largest paints and coatings producer celebrates the company's 80th anniversary this year.